So you’ve created a beautiful landing page. You’ve stepped back and admired the page that you paid a few hundred bucks for. The page you planned and pondered in painstaking detail.
But whatever sense of pride and achievement you had felt evaporated as time went by and you realized that not many customers were signing up or buying what you’re selling. Staring at the mediocre results you were left wondering what went wrong: Was the button color wrong? Is your marketing blurb not catchy enough? You’re just not sure.
This is why you should split test.
It’s the only way to know what works, what doesn’t, and to scientifically improve your conversion rate.
At Time Doctor, we do a lot of split testing ourselves. It’s only through split testing that we know for sure how the most important pages of our site should look and function.
If you’re going to test and measure you need the right tools. Here’s an analysis we did of some of the most popular split testing software available:
To view the list as Google spreadsheet, proceed here: https://docs.google.com/spreadsheets/d/158t4AvnXmLiZDeUrjXoTvNpozy6bvGRRtQypdN-55T0/pubhtml
If you have other split testing tools that you’d like to add to the list, please email the name of the tool and the details to Rad at firstname.lastname@example.org.