List of Web Analytics Tools

Google Analytics may be the most popular web analytics tool out there but it does not mean that it’s the only option.

When you consider what web analytics tool to use you need to know what sort of data you want to get and maybe how it is going to impact business decisions… exactly how you will use the data in your business.

Below is a list of web analytics software, pricing and key features.

View in Google spreadsheet:

Rob Rawson

Rob Rawson

Rob Rawson is a co-founder of Time Doctor which is software to improve productivity and help keep track and know what your team is working on, even when working from home.


  • Michael says:

    Hi, Rob,

    would it be possible to update your list with new tools? The one I recommend is Smartlook – it has features similar to Mixpanel and Kissmetrics but is cheaper and easier to use. It offers both web and mobile app analytics.

  • I recently helped a friend set up an analytics account and get him
    started in social media analytics for his various social
    media profiles. Thankfully there are a few easy ways to prevent Google
    Analytics from tracking your browsing. Android was originally founded by Android
    Inc before being swallowed by Google.

  • Analytics says:

    I would like to add one of the great analytics tools I have used ever since: Omniture. It provides updated and real time results. You can play with the data easily compared to Google Analytics.

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