For most small business owners, online marketing consists of building a website, maybe setting up a blog and social media accounts, and hoping that our customers will find us.
Sure, we’ll create content and share it with our fans and followers every now and then.
And we’ve all heard of the popular social media sites like Facebook, Twitter, and LinkedIn.
But most of us don’t know just how many powerful tools, apps, and services that exist to help us create and promote content and engage with our target audience.
In this article, we’ve compiled 21 such tools that will help you with your email marketing, your content marketing and your social media marketing.
SumoMe: A suite of free wordpress plugins that will help you grow your email list. These tools include a popup, a scroll box, and a smart bar.
Lead Pages: A SaaS product that allows you to easily create high converting landing pages that help you capture email addresses so you can grow your list. While it can take a couple of hours to create a landing page with a normal WordPress site, LeadPages allows you to create the landing page in minutes.
Lead Boxes: LeadBoxes, from the creators of Lead Pages, is a software that can be used to capture email addresses from a sidebar button or from a link in a blog post like from a guest post on someone else’s blog.
When a person clicks on Lead Boxes link or button, a box appears asking your readers for their email address.
Intercom.io: Is an email service provider that shows you who is using your product and makes it easy to personally communicate with them through targeted, behavior-driven email and in-app messages.
Crazy Egg: A heat map tool that shows you where people click. By using the tool to optimize the design of your landing pages and blogs, you can increase the number of email subscribers that you get.
Signals: A free tool by the folks over at Hubspot that enables you to see who has opened your emails. This is especially useful if you want to see who has opened your proposals or invoices.
Optimizely: A SaaS product that allows you to easily set up split tests for your landing pages.
Headlines: Have you ever wondered what headline would generate the most traffic on your blog? Headlines, from the makers of SumoMe, is a WordPress plugin that enables you to automatically test your headlines so you can use the one that generates the most traffic.
CoSchedule: A calendar that enables you to schedule blog posts and social media posts from one location.
BuzzSumo: Did you ever wonder what content is getting the most shares in your niche? Or have you ever wondered who is promoting the type of content that you’re creating? BuzzSumo allows you to see what type of content is being shared and who is sharing it.
Moz: A suite of inbound marketing tools that enable you to do in-depth research on your site and your competitors to improve your search results. It also provides comprehensive search, social, and brand analytics.
Contently: A site that pairs brands with journalists who can provide them with unique and quality content.
Track Maven: Provides intelligence to your content marketing efforts. With track maven, you can track earned media, traffic, seo, and many other forms of marketing.
Lemonly: A content marketing company that focuses on telling stories by making data more visual. They specialize in info-graphics, videos, and interactive design.
Social Media Marketing
HootSuite: Manage, track, and schedule posts in more than 35 of the world’s most popular social networks.
Buffer: A SaaS tool that makes it easy to share and schedule status updates in multiple social media sites.
Edgar: A social media tool with a twist. Most of your status updates are only seen by a fraction of your entire audience. Edgar stores your updates and re-posts them so that more of your audience sees your content.
Revive Old Post: Automatically tweets your evergreen blog posts so they continue to generate traffic and leads long after they’re published.
Feedly: An RSS tool that helps you discover new content that you can share with your fans and followers.
Followerwonk: Ever wonder who is following you? Followerwonk provides demographic information on your Twitter followers so you have a better understanding of who they are and what type of content they want to consume.
LikeAlyzer: Want to know what type of content that you should be posting on Facebook? LikeAlyzer will tell you.
From their website: “LikeAlyzer helps you to measure and analyze the potential and effectiveness of your Facebook Pages. It allows you to monitor, compare and explore all the possibilities of your Facebook Page by evaluating your activity to ensure your success on the most popular social network in the world – Facebook.”
Sleeknote: Set up lead capture forms on your website in minutes. No coding required. Sync your new email leads with your favorite email service provider.
Look, you don’t have to use all 21 marketing tools and services described in the article above, nor should you.
So here’s my advice to you:
First, identify what your marketing goals are for the rest of this year.
Do you want to get another thousand email subscribers?
Do you want to increase conversions by 20 percent?
Whatever your marketing goal is, identify it and write it down.
Second, identify the tasks needed to achieve that goal.
Do you need to build landing pages to collect email addresses?
Or are you looking to increase engagement from your current fan base?
Finally, identify which tools will help you complete these tasks.
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