Most of us simply ignore it.
The welcome email.
It’s the email you send to your readers as soon as they sign up for your list or your giveaway.
But most of the time, it’s a wasted contact.
Usually, the welcome email says something like:
Thanks for signing up. Here’s the free report you asked for. Let me know if I can help you with anything.”
It’s boring, and essentially useless. And so the welcome email is often the single most ignored part of your marketing effort.
Think about it. As marketers and business owners we spend hours writing guest posts. We spend thousands of dollars on our ads. And let’s not talk about all the time we spend making sure our landing pages are absolutely perfect.
We spend all of our time and money trying to get someone on our list, and when they finally opt in, we usually send some boring email along with a link to their giveaway.
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