If you’ve visited the Time Doctor home page, then you probably noticed the first time you visited that it asks you some questions. This is a unique approach for a home page so I thought you might like to know a bit about our experiences and split tests around this concept.
Create an engaging experience rather than just passive reading
My theory is that most people on the Internet are passive, especially when they browse to a new site. They are mostly in a passive mode of reading and clicking on links rather than actively engaging on the page. It’s hard to get anyone to try a product because they’ve probably been burned before, and don’t want to go through a process of registering for a product unless they are convinced it’s worthwhile. The problem is that sometimes it’s hard to truly understand the product unless you do register and try it.
So I looked for a way to engage users. I’ve seen a few great examples of this on the web. One is with Optimizely.com, a split-testing website where you immediately engage with the site and see their technology in action.