21 Marketing Tools and Services

For most small business owners, online marketing consists of building a website, maybe setting up a blog and social media accounts, and hoping that our customers will find us.

Sure, we’ll create content and share it with our fans and followers every now and then.

And we’ve all heard of the popular social media sites like Facebook, Twitter, and LinkedIn.

But most of us don’t know just how many powerful tools, apps, and services that exist to help us create and promote content and engage with our target audience.

In this article, we’ve compiled 21 such tools that will help you with your email marketing, your content marketing and your social media marketing.

marketing tools
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6 Affordable Services that Will Help You Run Your Business Without Increasing Overhead

Let’s face it.

As a small business owner, you’re constantly looking for ways to save time and money.

The problem is, you face the exact same challenges as your larger competitors face. Whether it’s IT, marketing, or accounting, your business needs these services to survive.

But finding someone full time (or even part time) for each of these critical business functions can suck the margins right out of your bottom line, leaving you with a lot less money at the end of the month.

Luckily, there are services that are designed for you, the small business owner, so that you can profitably grow your business without dramatically increasing overhead.

Let’s get started.

Your Own IT Staff with WP Curve

If you’re a small business owner reading this post, there is a really good chance that your website runs on WordPress.

And why not? There’s a lot to like about it. It’s flexible, customizable, and best of all, it’s free.

But, if you’re not a coder, and have absolutely no desire to be one, WordPress can present certain challenges to the average small business owner.

Whether that’s getting a plugin to work, removing a virus from your site, or making sure that your new landing page is set up correctly, there are a variety of issues that can come up.

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5 Questions to Ask Before Hiring Your First Employee

Congratulations! You’re there!

Your calendar is booked solid and you’re thinking about hiring that first employee.

I know you’re probably feeling a little too overwhelmed to celebrate, but let’s take a moment to look back on everything you’ve accomplished.

You started a business working for yourself. You have a growing customer base. And you have established yourself in the market.

That’s quite a bit of work and like I said: congratulations!

But before we crack open the celebratory whiskey and wine, let’s get to the business at hand and talk about making that first hire.

The Biggest Hiring Mistake Business Owners Make

Hiring your first employee

Most freelancers and small business owners come to the realization that they need to hire the moment they run out of time.

In desperation, the small business owner creates some idea of what they’re looking for in their minds, and posts a job description on Craigslist or asks their network of friends and family if they know anyone looking for work.

And while you can have success with this hiring strategy, you also run the risk of hiring the wrong person; costing you both time and money. Resources which I’m sure you’d rather not waste.
The rest of this article is designed for you to catch your breath on the way to world domination – or dominating your market.

Instead of jumping in and hiring your first employee, I wanted to give you a few questions to think about so you can strategically and deliberately move your business forward.

And not fall victim to the same mistake your colleagues make.

Without further ado, here are the 5 questions you should ask before hiring your first employee:
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